Yeah, so i did a review of the juggernaut that is “My Head Is An Animal” by Of Monsters And Men for the latest issue of the Grapevine. Go over and read it here.
Interesting side note. Spoke a while back with an Icelandic musician who used to do music with Universal, the label who signed Of Monsters And Men. He told me that he met the label rep from Universal at last years’ Airwaves and he was rather happy with himself, while also being slightly under the influence a few beers.
Telling my friend that he had some great news, he proceeded to tell him that they had just signed the Of Monsters And Men. Friend replied “Why? They’re so boring! They’re just like all the other other boring bland bands out there!”
Record label rep then goes “Oh no. They’re going to be huge! Just as big as Arcade fire! If not bigger! And we’re gonna make them huge!”
Oh well. You can always ignore them if you want. Just avoid the radio. And the TV. And the newspapers. And mainstream music websites. And mobile phone adverts. Basically any standard cultural media. No biggie….
